Spartan Up! and Other Things Joe De Sena Can Teach Me

Spartan Up!

When I first heard about this thing call the Death Race I couldn’t believe that people would pay good money to essentially be mentally tortured, and physically broken down to the point of delirium.   This race so insane that the participants aren’t told exactly when it will start or when it will end.  They  just push to finish each challenge before the cutoff time, which is also an unknown to them.  I was even more amazed when the “victims” boasted about their experiences and said they would do it again in a heartbeat. This must be the concoction of a sadist or an evil genius. What type of person could inflict pain and still have people clamoring for more?  The mastermind behind all of this is Spartan Race founder Joe De Sena. [Read more…]